Ted
Agency: Fallon
Country: USA
Date: 2007
To launch United’s new low-cost airline operating out of Denver,Ted, Fallon created the mythical nice guy Ted.
He bought flowers for nurses, paid for the guys’ lunch - he did dozens of really nice things for the people of Denver for weeks.
When the secret came out, the folk of Denver enjoyed the joke and filled the planes.
Agency: Fallon
Country: USA
Date: 2007
To launch United’s new low-cost airline operating out of Denver,Ted, Fallon created the mythical nice guy Ted.
He bought flowers for nurses, paid for the guys’ lunch - he did dozens of really nice things for the people of Denver for weeks.
When the secret came out, the folk of Denver enjoyed the joke and filled the planes.
