Operation Trident
Agency: Miles Calcraft Briginshaw Duffy
Country: UK
Date: 2007
To try and persuade young men in South London not to carry guns would be almost impossible in a TV ad.
The Metropolitan Police and their agency Miles Calcraft Briginshaw Duffy enlisted the help of Grime collective Deep Roll to write a song about it, which promo director Jake Nava then filmed as a vid. It’s getting more attention than any commercial ever could.
Agency: Miles Calcraft Briginshaw Duffy
Country: UK
Date: 2007
To try and persuade young men in South London not to carry guns would be almost impossible in a TV ad.
The Metropolitan Police and their agency Miles Calcraft Briginshaw Duffy enlisted the help of Grime collective Deep Roll to write a song about it, which promo director Jake Nava then filmed as a vid. It’s getting more attention than any commercial ever could.
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