Motorola
Agency: Draft FCB
Country: Worldwide
Date: 2007
Draft FCB Singapore created a banner ad with a difference for their client Motorola.
Somehow, the banner sees if you have a webcam set up. If you have, it takes the image of you as seen by your webcam and puts it in the banner in a kaleidoscope.
Click-through rates are normally fractions of a percent. This banner has been getting 22% click-through in Singapore and higher in India.
Agency: Draft FCB
Country: Worldwide
Date: 2007
Draft FCB Singapore created a banner ad with a difference for their client Motorola.
Somehow, the banner sees if you have a webcam set up. If you have, it takes the image of you as seen by your webcam and puts it in the banner in a kaleidoscope.
Click-through rates are normally fractions of a percent. This banner has been getting 22% click-through in Singapore and higher in India.
