LynxJet
Agency: Lowe Hunt
Country: Australia
Date: 2006
Originally just asked to brand a ‘plane for Lynx Jet, Lowe Hunt in Sydney created a fictitious airline.
32 channels were used - including DM to drive membership of the Mile High Club. The campaign generated additional PR worth $1/2m and helped get Lynx to 85% of the male deo market in Australia
Agency: Lowe Hunt
Country: Australia
Date: 2006
Originally just asked to brand a ‘plane for Lynx Jet, Lowe Hunt in Sydney created a fictitious airline.
32 channels were used - including DM to drive membership of the Mile High Club. The campaign generated additional PR worth $1/2m and helped get Lynx to 85% of the male deo market in Australia
