Discovery
Some agencies may not really want to know what your business problem is in case it doesn’t involve their specialism in the solution.
We promise to get to grips with it. Here’s where we will dig for answers
Top tip: a problem well defined is a problem half solved.
Any solution that is not rooted your problem is a waste of time and money
Some agencies may not really want to know what your business problem is in case it doesn’t involve their specialism in the solution.
We promise to get to grips with it. Here’s where we will dig for answers
- In the business idea - what drives profitability in your business?
- In the brand – your brand’s true meaning and its history
- In the product or service - using the good old-fashioned and underused art of “product interrogation”
- Among your customers - who is your tribe, what motivates them, in what ways are they unsatisfied?
- Through gap analysis - what are the competitors not doing that you can do?
- Emerging trends - what waves are building up in the wider culture that you can ride?
Top tip: a problem well defined is a problem half solved.
Any solution that is not rooted your problem is a waste of time and money
