Puma X-Ray
Robert Boisen Copenhagen
(Denmark): 5:01
During the Euro 2008 football tournament, Puma put transfer ‘tattoos’ on four of the players they sponsor playing for eight different nations. Fans, noticing on TV the tattoos of what looked like bones then went online to find out what was happening. Curiosity, and nothing more, led them to xrayplayers.com where they could zoom in on the tattoos. And keep zooming to really get under the skin of players like Anelka, Ljunberg, Frei and Camaronesi. The deeper you go, the more you find out about them.
(Denmark): 5:01
During the Euro 2008 football tournament, Puma put transfer ‘tattoos’ on four of the players they sponsor playing for eight different nations. Fans, noticing on TV the tattoos of what looked like bones then went online to find out what was happening. Curiosity, and nothing more, led them to xrayplayers.com where they could zoom in on the tattoos. And keep zooming to really get under the skin of players like Anelka, Ljunberg, Frei and Camaronesi. The deeper you go, the more you find out about them.
