The first practical guide to Media Neutral
Planning (2004)
Edited by Julian Saunders, chapter on creative inspiration
written by Janet Grimes
Well reviewed by academics and the industry:
“Everyone agrees with the principle of integrated media neutral communications. This book by some of Britain’s top account planners gives the latest thinking on how to make it happen in practice”.
Professor Patrick Barwise of London Business School
“Could not be more timely. Breaking the mould of traditional planning is one of the biggest opportunities for brand marketers today. “The Communications Challenge” sets us on the way to doing just that”
Thom Braun, Director, Unilever Marketing Academy.
Buy this publication
Edited by Julian Saunders, chapter on creative inspiration
written by Janet Grimes
Well reviewed by academics and the industry:
“Everyone agrees with the principle of integrated media neutral communications. This book by some of Britain’s top account planners gives the latest thinking on how to make it happen in practice”.
Professor Patrick Barwise of London Business School
“Could not be more timely. Breaking the mould of traditional planning is one of the biggest opportunities for brand marketers today. “The Communications Challenge” sets us on the way to doing just that”
Thom Braun, Director, Unilever Marketing Academy.
Buy this publication
