McDonalds
Leo Burnett Chicago
To promote the freshness of McDonald’s salads in the USA, the agency enlisted the help of a top US horticulturalist to grow thousands of lettuces on a specially prepared billboard.
The campaign attracted much interest and additional PR and sales increased by 30%.
To promote the freshness of McDonald’s salads in the USA, the agency enlisted the help of a top US horticulturalist to grow thousands of lettuces on a specially prepared billboard.
The campaign attracted much interest and additional PR and sales increased by 30%.
