King Games
(USA):
3:05

Advertising is the weak cousin of gaming when it comes to marketing to anyone under 30. First, they turned the king into a character through the Whopper Free Zone spoof then then made him a character in X box games.

Burger King has partnered with Microsoft to develop three X-Box games. The games featured characters and products from BK advertising and were sold for$3.99 each with the purchase of a BK meal.
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