HBO
BBDO New York
(USA): 1:47
This campaign has been winning awards for Best Use of Outdoor as well as Best Integrated idea. To support their positioning as the best TV channel for entertainment, HBO screened a 5-minute film on the side of a building in New York, revealing the stories that might be unfolding on the other side of the wall. Viewers were sent to a website where they could follow each of the stories in more detail. It took the act of watching to new levels.
(USA): 1:47
This campaign has been winning awards for Best Use of Outdoor as well as Best Integrated idea. To support their positioning as the best TV channel for entertainment, HBO screened a 5-minute film on the side of a building in New York, revealing the stories that might be unfolding on the other side of the wall. Viewers were sent to a website where they could follow each of the stories in more detail. It took the act of watching to new levels.
Contact us at:
julians@joinedupcompany.com
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address-joinedupcompany
The Joined Up Company Ltd 164 Turney Road, London SE21 7JJ
The Joined Up Company Ltd 164 Turney Road, London SE21 7JJ
