This campaign has been winning awards for Best
Use of Outdoor as well as Best Integrated idea.
To support their positioning as the best TV
channel for entertainment, HBO screened a
5-minute film on the side of a building in New
York, revealing the stories that might be
unfolding on the other side of the wall. Viewers
were sent to a website where they could follow
each of the stories in more detail. It took the
act of watching to new levels.