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Differentiation
There are nearly always 3 types of idea at play in finding the right type of differentiation

  1. The business idea: your leadership beliefs, business structure and the objectives that make your business profitable (or are causing problems)
  2. The brand idea: the distinctive meaning and mission of your brand
  3. The communications idea: how you should use communications in the widest sense – including, for example, customer service and social media - to deliver a profitable and dynamic company or brand?
Top Tip: People understand very different things from the simple word idea.
(We help our clients find the right kind of idea.)
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Contact us at: julians@joinedupcompany.com or call +44 (0) 7990506056 Skype address-joinedupcompany
The Joined Up Company Ltd 164 Turney Road, London SE21 7JJ
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